OUR VISION is to make AFRO a successful organization which addresses key issues concerning African community including education, family matters, sports and youth activities, and meaningful integration in the mainstream society.

OUR AIM is to support and develop the educational achievements, cultural and recreational interests of African youth, to assist in the health improvement, education, and training of African women, and to enable all members of our community to participate in Canadian society as active citizens.

OUR MISSION is to empower new Canadians in Waterloo Region to enable them to participate in society meaningfully as proud citizens, knowing their rights and responsibilities. We also strive to promote community cohesion.

WE VALUE respect for diversity, appreciation and celebration of diverse cultural heritages, respect for religious diversity, respect for family values, promotion of positive role models, and development of self respect, self esteem
and empowerment.